Online banner ads were popular for awhile and then seemed to fade out in effectiveness. Now they're back, but they've taken on new directions, formats, and marketers have learned much more about what works online. This section was rather small for awhile, but if banner ads are working well for online marketers, this section will grow. Below are some helpful articles and tutorials to help with designing online banner ads, banner ad placement and sizes, and what to keep in mind for your banner advertising.
Online Banner Ad Marketing
- Advertising Banner Standards
The IAB Advertising Banner Standard sizes. See this page to view and learn the various sizes and measurements for website banner and button advertisements. There's also helpful information at the website about Internet advertising, too. [Link suggestion by Gisele Glosser of MathGoodies.] - Banner Ads: The Best Performing Banner Ad Sizes, Formats, Locations, and Colors
Choose the best banner ad sizes, ad formats, and ad locations for your site, along with choosing effective ad colors - all based on the latest facts, recommendations, and trends. This in depth article provides charts of current standard ad sizes, formats, Google AdSense ad sizes, formats, and Yahoo! Publisher Network ad sizes, formats, followed by statistics and recommendations on the best performing ad locations, best performing ad sizes, ad formats, and blending or contrasting your ads with your site. [Article/tutorial dated 10/08/2007 by Shirley Kaiser, SKDesigns, for WebsiteTips.com's Marketing Articles, Tutorials section.] - Banner Ads: Size, Placement, Effectiveness
Tips on banner ad placement, standard Internet ad sizes, what to consider for banner design and its message, free banner ads, paid banner ads, CPM (cost-per-click) ads marketing, and more. [Article/tutorial by Laura Bergells, via WebsiteTips.com's Marketing Articles, Tutorials section.] - Banner Advertising on the WWW
Good, basic information on banner advertising by Dave Kristula of davesites.com. Although written quite some time ago, don't let its date scare you away. It can nonetheless provide some good basics and an introduction to online banner ads and marketing them. Keep in mind that and what works today, current trends, and prices have changed since it was written, so don't let this be the only article you read. [Article dated 1996, by Dave Kristulam the 'Dave' of Dave's Site.] - Banner Design Tips
Banner design tips to help increase CTRs (click through ratios) and resulting sales. [Article/tutorial by Grantastic Designs, Inc.] - What Consumers Hate about Online Ads
Interview with Cia Romano of Interface Guru about “consumer attitudes to online ads, dos and don'ts for marketers, the difference between animation and interaction, and more.” [Article/tutorial dated 05/11/2006, by Brad Berens, for iMedia Connection.]
Banner Ad Design for Web Sites
- Building a Dynamic Banner with CSS Sprites
Easy to follow 4-part article on creating a banner using the CSS sprites approach. Topics: Building a Dynamic Banner with CSS Sprites, Building a banner the classic way, Rebuilding the dynamic banner as a two-image CSS sprite, Listing the complete source code for the banner. [Article/tutorial dated 02/19/2007, by Alejandro Gervasio, for Developer Shed.] - How To Design A Banner
Easy-to-understand tutorial on how to design a banner. Helpful insight here. [Article dated 2005 for graphics academy.] - Sherpa 101: Online Display Ads - Types, Sizes, Rates & Metrics
Their summary: “Abandoned just a few years ago, banner ads are back with a vengeance, although they're now known as online display ads. Advertising networks and enhanced targeting are drawing marketers back to this lower-cost format. In this first of a two-part primer, learn all about the latest types of online display ads, sizes, rates, metrics and more.” [Article/tutorial dated 11/28/2007, by Marketing Sherpa.] - Sherpa 101: Online Display Ads, Part II - Copywriting, Design Tips & Ad Networks + How to Counter 'Banner Blindness'
Their summary: “Let's face it: When consumers surf the Web, most suffer from “banner blindness” and ignore most online display ads. Whatever a marketer can do to counter that boosts an ad's impact. Here are the top tips for designing your ad and placing it on the right pages in this second part of our Special Report on online display ads. Plus, a look at ad networks and ad targeting.” [Article/tutorial dated 12/05/2007, by Marketing Sherpa.] - The Static Banner Ad: Online Media's Little Black Dress
When done well and placed strategically, the online banner ad isn't dead at all and in fact, can be quite successful. Wegert's new article explains the latest for Fall 2005 in trends, how to evaluate what's best for your particular market and needs, and how to create the best banner ads for today's market. [Article dated 09/25/2005, by Tessa Wegert, for ClickZ.] - Top 7 Trends in Online Ad Design
This article provides information about the top 7 trends, such as curves and organic shapes, colors, imagery, deals and copy, interactivity, sizes and layouts, and fonts and their use. [Article dated 10/01/2005, by Heather Conary, for SitePoint.] - Web Banner Design Tips: 13 Infallible Banner Design Tips
13 helpful tips to consider with banner ad design, with each explained. Good tips here. [Article/tutorial by SimplyGraphix.com.]
